One page summery of Research proposal

The Impact of e-commerce on the Travel and Tourism industry and the challenges for adopting it.

The tourism Industry is one of the fundamental back bones of the economies throughout developed, developing and underdeveloped countries and one of the major sources of the foreign exchequer. This industry is rapidly growing and is responsible for the creation of millions of jobs as well as indirectly generating multiple revenue streams throughout economies worldwide.

E-commerce is defined as the process of buying and selling or exchanging products, services and information via computer networks including the internet. There are various advantages of implementing e-commerce to develop the tourism industry due to the ease and speed it can provide information such as; destination choices, local information, costs, exchange rates and reviews from tour operators and previous visitors. It also allows the individual the ability to search popular destinations and get information about possible destinations and available accommodation. This process generates substantial income for many people and businesses around the globe.

My prime focus on this dissertation is to research the impact of e-commerce in travel and tourism industry and the challenges faced by them.

My research objectives are as follows:-

To identify the benefits and limitations of e-commerce in the travel and tourism industry

To highlight the major challenges in adopting e-commerce in the travel and tourism industry

To examine customers’ perceptions of e-commerce in the travel and tourism industry

The desired result from this assignment will be information designed to assist managers/executives of the tourism industry. This will be achieved by identifying what are the major challenges they will face in adopting e-commerce. Similarly, by identifying which are the benefits and limitations of e-commerce, we will be able to help businesses to weigh up their options and make decisions as to what would be appropriate for their business.